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    ESMNT (formerly Mags Group)
    Brand

    The ESMNT (formerly Mags Group) Identity

    Our brand represents more than a visual identity, it embodies our commitment to engineering excellence, thoughtful design, and strategic impact. These guidelines ensure consistency across all touchpoints.

    Logo

    The ESMNT (formerly Mags Group) Wordmark

    The ESMNT (formerly Mags Group) wordmark is the primary identifier of our brand. It should be used consistently across all communications and materials.

    ESMNT (formerly Mags Group) logo on light background
    ESMNT (formerly Mags Group) logo on dark background

    Logo Usage Guidelines

    ✓
    Use the primary wordmark on light backgrounds
    ✓
    Maintain minimum clear space equal to the height of the V part of the 'M'
    ✓
    Use the inverted logo on dark backgrounds
    ✕
    Never stretch, skew, or distort the logo
    ✕
    Never change the logo colors outside approved variations
    ✕
    Never place the logo on busy or low-contrast backgrounds
    Colors

    Brand Color Palette

    Our palette balances sophistication with energy. Purple tones convey creativity and innovation, while neutral tones provide grounding and professionalism.

    Ash

    #F5F0FA

    Light backgrounds

    Night

    #1A1A2E

    Dark backgrounds

    Amethyst

    #8B5CF6

    Primary color

    Sapphire

    #3B82F6

    Secondary color

    Typography

    Type System

    Our typography creates clear hierarchy and excellent readability across all contexts, from digital interfaces to printed materials.

    Google Sans

    All Text

    Clean, modern, and highly legible. Used across the entire site for headings, body text, and UI elements.

    The quick brown fox jumps over the lazy dog

    RegularMediumBold

    Questions About Brand Usage?

    For brand inquiries, partnership opportunities, or press materials, contact our communications team.