Custom Software Development for MENA Business
ESMNT (formerly Mags Group) is a custom software development company serving Amman, Riyadh, and the wider Middle East. We design and build bespoke web applications, mobile apps, SaaS platforms, and internal tools around your exact workflows, from first prototype to enterprise-scale rollout, with fixed-scope proposals and long-term support.
What does custom software development include?
Custom software is built specifically for how your business works, instead of forcing your processes into off-the-shelf tools. We handle the full lifecycle, discovery, architecture, UX design, engineering, testing, deployment, and support, so you get a reliable, maintainable system your team actually adopts.
Everything you need, built and supported
Web Applications
Scalable web apps and portals built on modern, maintainable stacks.
Mobile Apps
Native and cross-platform iOS and Android apps that feel effortless.
SaaS Platforms
Multi-tenant SaaS products engineered for growth and reliability.
APIs & Integrations
REST and GraphQL APIs that connect your tools into one data flow.
Legacy Modernization
Rebuild slow, ageing systems without disrupting live operations.
Secure by Design
Security, access control, and compliance built in from day one.
Common use cases
Internal operations tools
Replace spreadsheets and manual processes with a system tailored to your team.
Customer-facing platforms
Portals, marketplaces, and booking systems that scale with demand.
Multi-branch software
Centralised platforms that keep distributed branches consistent and in sync.
MVPs for startups
Ship a credible first version fast, then iterate toward product-market fit.
A clear path from idea to launch
Discover
We map requirements, constraints, and success metrics in a free discovery call.
Design
Architecture, UX, and a fixed-scope proposal, you know the plan and price before we build.
Build
Agile delivery in two-week sprints with working demos and full transparency.
Launch & Support
Staged rollout, training, and ongoing support under a clear SLA.
Frequently asked questions
How much does custom software development cost?
Cost depends on scope, integrations, and timeline. We scope every project during a free discovery call and send a fixed-scope proposal with a clear price before development starts, so there are no surprises.
How long does it take to build custom software?
It depends on scope. A small tool or MVP can be ready in as little as two weeks, while larger platforms take longer. We deliver in short sprints, so you see working software early and can adjust as we go.
Do you build mobile apps as well as web apps?
Yes. We build responsive web apps, native iOS and Android apps, and cross-platform apps, and can share one backend across web and mobile.
Can you take over or rebuild an existing system?
Yes. We modernise legacy systems, refactor or rebuild slow codebases, and migrate data safely while keeping your current system running.
Do you serve companies outside Jordan?
Yes. Alongside our Amman home market, we deliver software projects for clients in Riyadh, across Saudi Arabia and the GCC, and throughout the wider Middle East, remote-first and bilingual in English and Arabic.
Custom Software Development guides for MENA teams
AI Engineering in Amman: Building Production AI Systems
AI engineering in Amman: how ESMNT (formerly Mags Group) builds production-grade AI systems, data pipelines, LLMs, MLOps, for businesses across the GCC and MENA.
Read guideLLM Application Development for MENA Businesses Guide
LLM application development for MENA businesses: a practical guide to building reliable, Arabic-ready generative AI products that ship and scale.
Read guideRAG Systems Explained: Retrieval AI for Arabic & English
RAG systems explained: how retrieval-augmented generation grounds LLMs in your own Arabic and English data for accurate, source-backed answers.
Read guideDeploying AI Models in Production: MLOps for GCC Teams
Deploying AI models in production: an MLOps playbook for GCC teams covering CI/CD, monitoring, rollback, and cost control that keeps models reliable.
Read guide